Reciprocity in Business: Why It Works

business reciprocity

As alternative medicine is on the rise, practitioners are finding a somewhat easier path to acquiring life-long clients and growing their practices. With the help of HWNCC, mutually beneficial relationships are built by introducing practitioners and corporate experts to support and encourage cross-spectrum growth. However great a growing business may be, many professionals are missing out on one key element of building a business – reciprocal relationships.

This is useful for business owners and practitioners looking to develop professional relationships. In particular, those heading out to any health and wellness events:

You have to give to get.

This may sound counter-intuitive but giving something of value to a potential business relationship will help build trust is between your two enterprises. For example: If you’ve found a great marketing company and you want to create a positive relationship, freely send a couple clients their way. Likewise, that marketing company can give free tips to increase website traffic. These actions build trust and care between the two companies and spawn a new relationship.

It’s not cheapening your brand to give something for free, whether client referrals or services.

On the contrary, giving something of value attracts more future business. On the corporate end, extending steeply discounted or even free services to a fellow business not only helps them but will cause them to feel indebted and more willing to give you future business. A mutually beneficial “partnership” is created and both of your businesses grow.

Without reciprocity, there is unbalance.

In some cases, reciprocity is ignored between businesses. This is a loss for both companies. When one business extends a “gift” to another, the same action should be repeated by the other. When businesses don’t return the favor, relationships are stunted. The non-reciprocal business doesn’t grow, and the limited good-will it receives from companies will quickly dry-up as their reputation becomes sullied. Growth becomes halted, which is bad for business. Don’t be the company that doesn’t return the favor.

The bottom line:

While business reciprocity might seem like a foreign concept, it’s vitally important to business growth on all sides. Giving freely paves the way for future and even lucrative business transactions.



Orly Amor

Do’s and Don’ts of Networking | Successful Networking Strategies

networking strategies

Every health & wellness expo gives practitioners an opportunity to reach out and meet new colleagues. These events are perfect for introducing and being introduced, making acquaintances and strengthening existing relationships. For wellness practitioners, this is the perfect opportunity to widen the networking circle. When heading out for an expo, meeting, fair or event, it’s important to implement these networking strategies and remember to avoid others when increasing your network.

Do: Be confident!

That’s right, confidence is key. You are a wellness practitioner and you are good at what you do. You are worth knowing and you are looking to create mutually beneficial relationships to further your career and help others further their own. Let that show.

Don’t: Be overbearing.

Being confident is one thing but being overbearing and too direct will lessen your chances of being added to valuable networking circles. Know your worth and play it cool.

Don’t: Be unprofessional.

Nothing gives the wrong impression like unprofessional behavior. Be sure you present a professional appearance. Practice good posture and make eye contact. Professional people have amazing networks, so be that person.

Do: Follow through.

When a new colleague expresses interest in your business, show them more. Set up meetings, lunches, times when you can build a relationship and share ideas and business. Keep your commitments and follow through on invitations.

Do: Offer your help.

Everyone is looking to build their business and practice and sometimes that means you may think primarily about your own business needs. Take some time to offer help to those you meet. There may be something your practice can do to help a colleague. This is a fantastic way to build relationships and earn future business.

Do: Always take that opportunity.

Just because someone you meet has a different specialty than you do doesn’t mean you can’t benefit from networking with each other. Always look for opportunities to network with anyone who is willing.

Don’t give up! Networking events can be frustrating at times. If you find yourself ready to leave, don’t. Get out there and keep working. You will build the network you want but you will have to work for it.

Have a plan, set your date and get out there and build a powerful network.

Interview with Orly Amor

When it comes to merging the corporate lifestyle with personal and professional success, there are few people as versed in knowledge and technique as Orly Amor. Orly not only guides and facilitates professionals to reach their goals, she offers her skill as a master networker, public speaker and mentor. Orly’s latest endeavor, the Health and Wellness Network of Commerce ( is a unique platform for health and wellness professionals to network with corporate professionals to achieve growth while creating a sustainable support system. During a quick Q&A session, Orly lets us know why this latest endeavor is so important.

Q: Why focus on pairing health professionals with corporate professionals?

A: Most companies are looking to implement health programs into their workplace because they can save a ton of money on their insurance premiums, not to mention create an environment of productive, happy employees who experience less absenteeism with preventative programs to minimize exorbitant hospital and doctor costs. Giving health and wellness professionals a way to connect with corporate professionals gives both parties what they need most and forms a symbiotic business relationship to benefit everyone.

Q: Don’t health professionals simply advertise and find their way into helping business with their programs?

A: While many Health pretensioners can make their way into corporations and show their worth in terms of dollars and sense, this is a challenging task and most wellness practitioners meet with far more failure than success. On the flip side, corporations are faced with skyrocketing health costs and don’t know where to look or how to implement business-wide health plans to cut costs and aid their employees.

Q: Why is getting into corporate, as a health professional, so difficult?

A: If you are a solo practitioner or an organization specializing in wellness programs for the corporate level it isn’t enough to have the superior product or service. It is crucial to know when to approach, how to approach and what monetary contribution to ask for.

The other challenge is that everyone who is looking to get into corporate is doing the wrong thing by reaching out to the HR department and speaking to whomever will speak to them. The wasted time of the individual will just steer them away from hiring you because they are not the decision makers, they are the information vehicle in the company.

This is why HWNCC is so vital to health practitioners and business owners. Corporate needs help to protect their investment in their employees by providing health plans to offset the cost of insurance premiums and protect their employees’ health. Wellness providers need a way to offer their services in an environment that is conducive to success.

Q: What is the best approach to successfully get into a corporate environment?

A: When looking for a company to approach, get as much information about them as possible so that you can contact the right person at the right times with the right mindset and attitude to get you through the door. First and foremost, you need to pass the Gate Keeper, and that is another strategy for another time.

Your Mindset is your Biggest Asset!

You may have heard of how your Attitude helps your Altitude when it comes to business. Yet, when faced with rejection or failure we beat ourselves up. Business is a bumpy road filled with highs as well as misses. When facing a challenging time, it is important to keep a good attitude and strengthen your mindset so that you don’t fall into the trap of desperation. Here are the three things to keep in mind.

business mindset

The way you do one thing is the way you do everything.

You may not know this but wherever you go and whatever you do someone is always watching. When you miss appointments, are late for an assignment or give your word but fail to deliver, someone is noticing. Take a reality pulse or a responsibility gage of who you appear to be. Is that someone you would do business with? Are you from a place of selling or a place of servitude? Be the latter and your business will flourish from the simple law of reciprocity.

Approaching your personal life as a business will help you keep balance.

How do you plan your day? Do you write things down? Do you put out fires constantly and have no time to plan? Writing things down helps you be organized, takes away the responsibility of memory and helps you prioritize. Your personal life and your business life need to be one, so keep one list. Referencing your list, adding to it, and crossing things off gives a sense of accomplishment which in turn gives you the feeling of balance and productivity. It also helps clear your mind for creativity and planning to bring about solutions and business growth.

Why “No” means “Not right now.”

Often when we have a potential client we get very excited, and rightfully so. But, if the deal is not signed and an exchange of money is not done then it’s still a potential client. So, what is the excitement about? In business, we need to be a little more rational than emotional. We get so depleted by the answer No that we fail to see the bright side and the opportunity to educate ourselves. The one question to ask a potential client is “why?” You can get a multitude of answers and many times it’s because it’s just “not right now.”

We see this as the last answer, stop touching base, following up occasionally and building a relationship that can be so much more than the immediate gratifications that we so desperately need. When faced with, “No,” work to build a relationship that can eventually turn into a referral partnership. Ask for support when appropriate, show up from a place of servitude and you will get more YES than you can possibly handle. So, it’s Not, “Not right now,” it’s really a, “Yes, but later.”

The way you approach any situation in business or personal life will determine your level of success. Changing your attitude to accept setbacks as learning opportunities will turn your struggles into successes as you work to build up yourself and your business.